CENTURY 21 Fine Homes & Estates
Luxury Home Marketing
For waterfront, oceanfront, golf and estate homes on Florida's East Coast. A plan built to reach the right buyer, wherever they're coming from.
Watch my tour of 1010 John Anderson Drive, a 156-foot Intracoastal estate in Ormond Beach.
A different standard
A luxury home deserves more than a listing
Buyers for luxury homes on Florida's East Coast often come from out of state, and they decide which homes to see long before they arrive. Your marketing has to tell the story of the home and the life around it, and it has to reach those buyers where they are.
I combine cinematic video, editorial photography and targeted exposure with honest pricing grounded in real closed sales, then negotiate calmly and firmly through closing.
Watch my home toursYour marketing plan
Six ways I market your home
- 01
Cinematic video
A professionally produced tour that shows the home, the light and the lifestyle around it, like the tours on my YouTube channel.
- 02
Editorial photography
Interior, twilight and aerial images that show the home, the water and the setting at their best.
- 03
Luxury print
Custom postcards and brochures, designed for the right neighborhoods and the right buyers.
- 04
Targeted digital exposure
Your home on the major real estate sites, plus targeted social and video ads aimed at qualified buyers, including those relocating to Florida.
- 05
The Fine Homes & Estates network
Marketed through CENTURY 21's luxury brand and its network of agents and offices.
- 06
Pricing & negotiation
Pricing grounded in the actual closed sales of comparable homes, and steady, firm negotiation all the way to the closing table.
David Stanley · Closed sales since January 2022 · Stellar MLS, updated daily
Results
Recent luxury and waterfront sales
$2,200,000
1010 John Anderson Dr
Under contract in 51 days
$674,000
8 Ivey Ln
Sold at 100% of list price · Under contract in 41 days
$665,000
9 Sugar Mill Ln S
Sold at 98% of list price
$625,000
30 Del Palma Dr
Sold at 100% of list price
$650,000
1 Classic Ct S
Under contract in 48 days
Currently representing
The CENTURY 21 Fine Homes & Estates difference
Fine Homes & Estates is the luxury division of CENTURY 21. In 2025 the brand reported more than 900 Fine Homes & Estates offices and 4,200 luxury specialists, and it partners with The Institute for Luxury Home Marketing on training and quarterly luxury market reports. For you, that means a recognized luxury brand behind your listing and a wider network of agents who work with luxury buyers.
Private consultation
Let's talk about your home
Tell me a little about your property. I'll put together a pricing opinion based on real closed sales and a marketing plan built for your home, with no obligation.
Prefer to talk now? Call or text (386) 627-3612 or book a time.
