The Truth About Real Estate Agent Commissions

If you're thinking about selling, you've probably wondered what a real estate commission actually pays for, and whether it's worth it. Here's a straight answer.

Commissions are negotiable

In Florida, total commissions have usually been around 5 to 6 percent, but there's no fixed rate and there never was. Since the NAR settlement, how commissions are set up and shown to buyers has changed, and a lot of sellers are confused by the headlines.

Here's how it typically works: the commission you agree to may be split between your listing agent and the agent who brings the buyer. Part of my job is to advise you on the buyer's agent compensation, so your home stays attractive to buyers and their agents without giving away more than you need to.

Interview more than one agent

Ask every agent the same questions: What have you sold near me? How will you price it? What exactly will you do to market it? Who will I actually be talking to? You'll learn a lot from the answers.

What my sellers get

Preparation

Before we list, I walk through your home and tell you honestly what to fix, update or leave alone, and I'll connect you with local contractors and cleaners I trust.

Exposure

• Your home in multiple MLS systems, not just one
• Zillow Showcase listing
• Agent caravans and broker opens, plus public open houses
• A website just for your property

Marketing, all included

• Professional photos, drone, video and a 3D tour
• Paid social media and online ads, at my cost
• No marketing bill at closing

Me

You work with me directly, not an assistant or an out-of-town call center. I answer my phone.

Where that leaves you

A commission should buy you a higher price, a smoother sale and less stress. If you want to see exactly how I'd price and market your home, and what it would cost, call or text me at (386) 627-3612. You can also get your home's value first.