If you’ve heard there are “lots of homes” on the market right now—it’s true. As of this summer, North Central Florida has the highest home inventory in 10 years. Houses aren’t flying off the shelf overnight, but that’s created real opportunity for buyers.
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Average days on market: Home sales are taking longer across the region—typical homes sit 75–86 days before selling in 2025, compared to just 40–50 days last year. The wild bidding wars of 2021–22 are gone.
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Homes selling closest to asking price: Well-maintained, desirable properties—think homes with a pool, water views, or those recently updated with a new roof for insurability—are getting the most buyer attention. Other home types? Many are languishing and often see price reductions.
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List price vs. sale price: Statewide, 59% of homes sell under asking price, 26% at asking, and only 14% over ask. The average sale-to-list ratio is hovering near 97% in our area, down from 99% last year.
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Median home price: The latest stats put Florida’s median at $410,000 in July 2025, down 1.7% from last year, with North Central Florida following a similar, slightly down trend.
What Homes Are Really Selling Fastest?
If you want (or need) to move quickly, focus on what’s truly in demand for 2025:
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Waterfront homes: Always top of the list for out-of-town relocators and retirees.
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Homes with pools: They continue to be a Florida lifestyle dream—especially for larger or newer pools.
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Renovated homes with a new roof: Roof upgrades matter more than ever, thanks to insurance challenges—buyers (and their lenders/insurers) want newer roofs for lower premiums and approval.
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Updated kitchens/baths: Still a major selling point, but not as important as insurance-friendly upgrades.
Everything else? Expect above-average days on market unless you price aggressively or make needed updates.
5 Straight-Forward Q&A’s for Today’s Market
Q1: Is it a buyer’s market or a seller’s market in North Central Florida?
A: It’s a buyer’s market—full stop.
With the highest inventory in a decade and average homes sitting more than two months, buyers are in the driver’s seat. Sellers must price sharply and prep homes to stand out.
Q2: If I’m selling, how should I price my house?
A: Truthfully—as close to recent comparable sales as possible.
Overpricing today sends you straight to the price-reduction shelf. Homes priced right (with those pool, view, or renovation features) still sell in under 30–45 days; the rest linger or require major incentives to move.
Q3: How much do homes actually sell for compared to the asking price?
A: In 2025, most homes are selling for 97% of list price or less.
Less than 15% of deals go over asking. Roughly 59% of sales close under the asking price, so negotiations are back.
Q4: What’s happening with insurance and taxes? Are things getting better for homeowners?
A: There’s both good news and lingering challenges on insurance.
Florida has seen multiple new insurers enter the state in late 2024–2025, including names like Ovation Home Insurance, Orion180 Select, and Mainsail Insurance Company. State Farm, Chubb, and Amica remain top-rated for claims handling. Overall rate increases have slowed, but rates are still up average 7% this year for most clients. For more specifics and a referral to a trusted, local insurance agent who knows how to navigate the chaos, contact me directly.
For the latest insurance company entrants and more detail, see:
Q5: What’s one thing to do before buying or selling this year?
A: Get local, data-driven advice.
National headlines miss the nuances of our market, and every neighborhood is different. For buyers: Get pre-approved and know your insurance situation before you shop. For sellers: Get a real-world, custom market analysis—no generic Zestimates. (Request yours here in minutes.)
Final Take: Buying or Selling in 2025 Means Playing It Smart
Demand is strong for the right homes, but excess inventory means pricing and preparation matter more than ever. Ready to brainstorm your next move? I bring 19 years of North Florida experience, a knack for reading the market, and down-to-earth advice with zero pressure.
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Want to know your home’s real market value? Request a custom market report.
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Need a trustworthy insurance referral? Contact me here.
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Curious about listings in St. Augustine, Palm Coast, Ormond, Daytona Beach, or Gainesville? Search homes now.
Let’s cut through the noise together—reach out anytime. I’m always around the neighborhood and happy to help.
Disclaimer: Information is accurate as of September 2025; consult your agent or lender for the most current data and rules in your area.
